Amazon has built its fortune and market domination by offering something that was once the subject of sci-fi and fantasy: A way for people to buy things when they can’t be bothered to leave the house. To that end, Amazon has done an amazing job, but in recent years, they’ve explored a revolutionary new idea: what if people could shop in actual buildings too? As in, physically, with their bodies? Why, that’d change everything!
Their latest entry into the world of “stores” (a word just now invented) is Amazon Style, a place where you can go to try all the clothes you want to buy before actually spending your hard-earned money on them. This retail “store” has all the bells and whistles of what you’d expect from Amazon: You can browse all their offerings and then select outfits or specific pieces to try out in one of their dozens of rooms. You can have also more personalized selections brought straight to you.
Of course, this isn’t the first “store” to ever exist: there’s also Amazon Go and Amazon Fresh, both offering innovative real-world shopping experiences. If you’re familiar with Amazon Fresh, Amazon Style works out in a similar fashion, in that you go in, pick your products and pay for them at a cashier. In a similar way, Amazon Style also has employees around to help you pick clothes and man the cashiers where you can part with your cash.
One neat thing about Amazon Style is that you don’t have to physically carry the clothes you’re buying around — instead, they can be sent straight to the cashier to be paid for once you’re done internet shopping but in real life. Which is especially handy if you’ve “gone a bit ham with buying clothes,” as the kids say.
As for what sort of brands to expect, well, it’s the same sort of stuff you’d likely see on Amazon’s online store. You’ll have things like Levi’s, Tommy Hilfiger, Champion, Lacoste, and even Steve Madden, because why not. No word on whether our favorite retro-video game shirts will be on offer, but we’ll be crossing our fingers.
Source: https://www.sfgate.com/