Global fashion and lifestyle retail conglomerate Apparel Group has announced a strategic partnership with Australia based global fashion and lifestyle brand Cotton On to expand its portfolio and launch the label in the Indian market.
“India is an incredibly exciting market for Cotton On, with a vibrant youth population and strong demand for international lifestyle brands,” said Cotton On Group’s chief financial officer Michael Hardwick in a press release. “Partnering with Apparel Group India allows us to enter the market with speed, confidence, and a model built for long-term growth. Their scale, retail expertise and distribution capability make them an ideal partner as we bring Cotton On to millions of new customers.”
As part of the partnership, Cotton On will be rolled out in India through a phased omni-channel model, including a nationwide network of stores, a dedicated e-commerce platform, and a strategic presence on key digital marketplaces. Using a simplified operating model, Cotton On will harness Apparel Group’s logistics network to reach shoppers and accelerate speed-to-market pan-India.
“We are proud to bring Cotton On to India as we continue to expand our portfolio of globally relevant lifestyle brands for the new Indian consumer,” said Apparel Group India’s CEO Abhishek Bajpai. “India has one of the world’s largest and fastest-growing young premium-buying populations, with a clear shift toward global style, value, and lifestyle-led fashion- and Cotton On fits this opportunity strongly. At Apparel Group India, we focus on building brands for long-term scale through disciplined retail execution and deep consumer insight. This partnership reflects our growth ambition and our commitment to creating differentiated, high-energy retail experiences in the market.”
Apparel Group has a global portfolio of over 2,500 stores and more than 85 brands. The business operates in 50 Indian cities with over 300 stores for more than 20 brands. Cotton On has a 20,000-member strong team and has a retail presence in over 20 countries across the globe.
Source: https://ww.fashionnetwork.com/