Lexer has been selected as the customer data experience (CDXP) partner for Cotton On Group’s e-commerce site across nine different regions and for all of its eight brands: Cotton On, Cotton On Kids, Cotton On Body, Rubi, Typo, Factorie, Supre, and Ceres Life.
Cotton On says it will use Lexer’s CDXP to better understand its customers at an individual level and use that insight to build more relevant, personalised communications through the customer’s preferred communication channel.
Brendan Sweeney, Cotton On Group General Manager eCommerce, says: “We understand that customers, more than ever, crave flexibility in where and when they shop.”
“Being able to have one customer data experience platform to help bring the insights across our touch points will allow us to better serve our customers while delivering an enhanced and personalised experience.”
“As Lexer was created for retail first and offers real innovation options in our space, it seemed like the right choice to help us elevate our customer experience.”
Nick Hinsley, VP Retail at Lexer, says: “Cotton On has been a part of many of our lives here in Australia while we’ve grown up. And I can’t wait to help one of the largest clothing brands here and internationally improve its offering to customers.”
“We’ve seen data being able to play an increasingly vital role for retailers in understanding their customers and being able to better serve their needs and this will only continue as technology continues to proliferate its role in our lives.”