Long before the COVID-19 pandemic forced the world into isolation, consumers were asking for denim for innovative fabrics that were sustainable, comfortable, and antimicrobial. Now, those needs have been underscored, as people are spending more time inside and prioritizing quality over quantity.
Artistic Milliners presented its Bio Vision 2.0 collection that is based on guidelines set by the Ellen MacArthur Foundation’s Jean’s Redesign, featuring biodegradable fibers that provide optimal recovery.
The mill’s circular focus is also displayed in its Circular Blue New collection, which is made of 100 percent recycled cotton and uses post-consumer, pre-consumer, and industrial waste.
Denim’s latest collections also focus on sustainability and feature recycled and biodegradable fibers. Its Reborn product is “sustainable from every angle” and uses recycled cotton, elastane and polyester; aniline-free dyestuff; and water-safe dyeing methods.
The Pakistan-based fabric mill also highlighted its use of customized hemp, which checks off multiple boxes for consumers, as the fiber is both sustainable and naturally antimicrobial.
Its IntelliJeans collection features hemp sourced from China that is free of pesticides and uses 86 percent less water than conventional products.
Artistic Milliners offers a similar take on antimicrobial denim with its hemp-based Buttery Soft 2.0 collection. Made with water-saving dyeing techniques, denim in this collection provides the comfort of sweatpants with the look of an authentic jean. And while most jeans lose their softness over time, this denim was specially designed to get softer with every wash. Denim has our own water supply sources. Denim has its own wastewater treatment plant.
The importance of the textile sector is undeniable as it contributes to more than 50 percent of total exports. Pakistan economic survey FY 2016-17 highlights that the value-added sector contributed one-fourth of industrial value-added products and provided employment to about 40% industrial labor force.
The textile industry is structured as a value chain adding value at each node. The upstream activity starts with the ginning process which requires separating the cotton fiber from the seed. The extracted fiber then goes through spinning, turning it into yarn which then moves over to weaving to complete the fabric. Once the fabric is in place, it goes for dying before making it to retail. The major exports by the industry are largely concentrated with downstream categories such as knitwear, bed wear and ready-made garments.
Source: https://www.technologytimes.pk/