Wrangler, a division of Greensboro-based VF Corp. (NYSE: VFC), has entered into a partnership with the Texas Alliance for Water Conservation to promote best practices for soil monitoring and efficient water use among cotton growers.
The partnership is part of Wrangler’s sustainable cotton program launched earlier this year. The alliance, based at Texas Tech University is a collaboration of producers, technology firms, universities and government agencies who are working to extend the life of the Ogallala Aquifer – the nation’s largest subterranean aquifer.
“Healthy soil is a common denominator for farmer profitability and sustainable cotton production,” said Roian Atwood, sustainability director for Wrangler. “However, soil types are different from farm to farm. The expertise and technical assistance TAWC provides for comparing cropping and livestock systems is invaluable for Texas growers, and we’re glad to be working with them.”
About 50 percent of the cotton used in Wrangler jeans and other apparel is grown in the U.S., and Texas contributes about 25 percent of the nation’s cotton supply.
In 2016, Wrangler reached a milestone of three billion liters of water saved since 2007 and announced a goal to reduce water usage at its facilities by 20 percent by the year 2020.
Source: www.bizjournals.com