Nativa, a brand of Chargeurs Luxury Fibers offering regeneratively farmed traceable fibers, is introducing cotton to its offer.
Nativa certifies its cotton originates from a Made in Europe process of cotton growing, sourcing and production under the Nativa Regenerative Agriculture Program.
The program is focused on protecting the land by bettering soil quality, safeguarding crops by ensuring soil health, and supporting farmers and local communities by improving their livelihoods.
Its multidisciplinary efforts further result in greater water quality and increased CO2 capturing levels. Measured over a five-year period, Nativa aims to achieve a 20% increase of organic materials (natural nutrients) in the soil through its regenerative agricultural practices. This is supported by a 25% reduction in pesticides, with an eventual goal of zero pesticide use throughout time, and the effective eradication of tillage.
“As part of Nativa’s goals of positively impacting the supply chain for a more sustainable system, we wanted to expand our reach from wool into new fibers. With cotton playing such a significant role in the fashion industry, it was only natural to extend our program to this iconic fiber,” said Maria Estrada, global director, Nativa.
Nativa Regenerative Cotton’s founding partner is Nafpaktos Textile Industry SA, a grower based in Greece. Every step of this specialist’s activities–from the cultivation to the fiber to processing and yarn making takes place in Greece–follow a farm-to-fiber cycle that is fully accomplished within the EU and complying with EU standards in labor and environmental conservation rights.
The first crop of Nativa Cotton will be planted in the upcoming sowing season and will be harvested between October and November, this year. All Nativa Cotton incorporates Nativa Blockchain technology, which digitally tracks and logs every step of the fiber’s journey.
Nativa is already collaborating with partner brands including Stella McCartney, Gucci, Pangaia and COS.
Source: https://www.the-spin-off.com/