The initiative will enable the conversion of textile waste into RE&UP’s next-gen recycled cotton fibres and recycled polyester chips says Puma.
In an effort to broaden its sustainable practices, Puma plans to introduce RE:FIBRE to the Americas, incorporating RE&UP’s recycled materials into its regional production network.
The collaboration between the two entities reflects a shared dedication to fostering sustainable advancements within the textile sector.
It also aligns with Puma’s Vision 2030 sustainability objectives, which emphasise circularity.
By 2030, Puma has set a goal to incorporate 30% recycled polyester fabric, derived from fibre-to-fibre recycling processes, into its clothing lines, while also sourcing 20% of its cotton fabric from recycled materials by the end of the decade.
The company aims to introduce resale and repair options in select markets and plans to transition to 100% recycled polyester fabric.
Through its RE:FIBRE programme, Puma has also increased its efforts in textile recycling, resulting in the production of millions of football jerseys incorporating a growing proportion of recycled textiles.
The programme focuses on repurposing polyester textile waste, like factory remnants, defective items, and used clothing, as the main resource for manufacturing new textiles.
RE&UP supports the RE:FIBRE programme by supplying Next-Gen raw material, thereby supporting Puma’s goal to decrease its dependence on polyester recycled from bottles.
The expanded global commitment to full circularity builds on the success of their previous collaboration, said RE&UP.
Puma global innovation apparel & accessories director Howard Williams said: “As part of our Vision 2030 goals, we want to have 30% of our polyester fabric in apparel fibre-to-fibre recycled by 2030 and our collaboration with RE&UP opens exciting possibilities for integrating virgin-equivalent recycled materials into our products. These materials offer the performance we need while helping us achieve our circularity goals.”
RE&UP’s recycling technology can process a wide range of textile inputs, including post-consumer and post-industrial waste, as well as complex blends like polycotton and polyester-elastane, which are challenging to recycle.
Using 100% renewable energy and cutting-edge technologies such as decolourisation processes, RE&UP is setting new standards for sustainable and low-impact recycled textile fibres.
RE&UP chief commercial officer Özgür Atsan said: “We are proud to elevate our collaboration with Puma to the next level, building on our existing work through Puma’s RE:FIBRE programme. Puma, as one of the most forward-thinking brands in the industry, shares our vision for closing the recycled material gap.
“The proven quality of our products, our ability to process diverse textile compositions, our annual capacity of 80,000 tonnes, and our commitment to renewable energy reinforces our mission to produce Next-Gen materials and establish circularity as the standard for the textile industry. We proudly define our products as Next-Gen materials, as they are designed to meet the needs of the next generation in the textile industry.”
“Puma, RE&UP to advance circular textile solutions for sustainable fashion” was originally created and published by Just Style, a GlobalData owned brand.
Source: https://finance.yahoo.com/