Primark announced today (9 August) that a range of sixteen different women’s pyjamas have gone on sale, all of which are using cotton from the Sustainable Cotton Programme, which has been running since 2013.
The sustainable cotton range will go on sale at £6.00 per set, the same price as Primark’s regular cotton pyjamas. Primark claims to have introduced the range with the ambition of making sustainable cotton a permanent fixture across stores, having previously trialled products within its supply chain.
Primark’s ethical trade and environmental sustainability director Katharine Stewart said: “Our long-term ambition is to ensure that all the cotton we use is sustainably sourced. There has never been a single definition of sustainable cotton.
“For us, sustainable cotton is about reducing the environmental impact of cotton production, improving the livelihoods of the farmers, and doing so in a way that means we continue to deliver great value to our customers.”
Currently, around one in three women’s pyjamas in the UK are purchased from Primark stores, potentially creating a wide market for the new range. Primark will ensure that all pyjamas are clearly labelled to help shoppers identify which clothes consist of sustainable cotton.
The cotton is sourced from Primark’s Sustainable Cotton Programme, which was launched in 2013 in partnership with agricultural experts CottonConnect and the Self-Employed Women’s Association (SEWA). The aim of the programme is to train female farmers in India, a key sourcing market for Primark, in new farming methods.
Source: www.edie.net/news