Bengaluru, 16th May 2025: AMA Herbal showcased its innovative and eco-friendly products at the recently held Denim & Jeans Expo in Bengaluru. The company’s stall highlighted unique offerings like VegeBact-N ™ (odor control agent) and VegeFeel ™(Formaldehyde-free de-ironing), attracting attention and inspiring visitors to explore sustainable alternatives.
Experts, manufacturers, and textile designers from India and abroad showed keen interest in AMA Herbal’s offerings. Of special note was the in-depth curiosity shown by several international trade representatives, who explored the technical aspects of VegeFeel ™ (Formaldehyde-free de-ironing) and VegeBact-N ™ (odor control agent) and expressed interest in incorporating them into their upcoming projects. The expo witnessed participation from delegates representing countries such as South Korea, Hong Kong, Singapore, the Republic of San Marino, and Italy—all of whom appreciated AMA Herbal’s products and showed interest in potential collaborations.
Yawar Ali Shah, Co-founder and CEO of AMA Herbal, said: “Our aim is to provide solutions to the fashion and textile industries that are not only eco-friendly but also sustainable and industrially viable. Products like VegeFeel ™ (Formaldehyde-free de-ironing) and VegeBact-N ™ (Odour Control Agent) reflect this vision and commitment. We are proud that our innovations are being recognized on international platforms.”
VegeFeel ™(Formaldehyde-free de-ironing) is a 100% bio-based, formaldehyde-free de-ironing solution, developed keeping modern industrial requirements in mind. It reduces the need for ironing in garments, offering better wearability. By eliminating the use of harmful chemicals like formaldehyde, it ensures safety for both the environment and the end users.
VegeBact-N ™ (Odour Control Agent) is a natural odor-control agent and a transformative step towards hygiene and health. It inhibits the growth of odor-causing bacteria, molds, and microbes, eliminating up to 99% of harmful microorganisms from the surface of fabrics. It forms a protective layer that prevents microbial buildup.
Made using a blend of four special plant extracts, Vege Bact-N ™ (Odour Control Agent) provides antimicrobial effects. Its enzyme-based, non-metallic composition is more eco-friendly and safer for consumers compared to traditional metal-based finishing. The product is completely free from toxic metals and nanoparticles, and is biodegradable. Its effects last after 40* washes and also reduces water consumption. It is effective on cotton, polyester, silk, wool, and other fabrics, making it ideal for home textiles, technical textiles, innerwear, kids’ clothing, athleisure, and gym wear—where hygiene cannot be compromised.
AMA Herbal’s participation in the Denim & Jeans Expo clearly signals that Indian innovations are making a strong mark on global platforms in the field of sustainable fashion, and this impact is only expected to grow in the coming years.